Is it worth having a blog?

Yes

It does not seem very responsible such a crude statement without a context and the adequate explanation of what we are understanding to have a blog or that is what we value.

On several occasions I have commented that Geofumadas was born with the idea of ​​satisfying an obsession for writing and also, incidentally, returning an economic value for the discipline of doing so. Time has shown that the balance to seek both is functional, although not everything is so simple as to summarize it in such a short post.

In the photo my son demonstrating the bomb jump half a second before falling into the water. He hung up here to balance his dissatisfaction with the previous post Totally dedicated to my daughter's abilities.

What we call having a blog

Having a blog is understood as having control over a space in which it is written on a regular basis, on a theme addressed to a particular sector, a contact with the readers and the conscience that is going to enjoy doing all the above.

The regularity to write is relative, it can be a daily entry, about two per week or a fortnightly. It depends on the time available and the subject that the occasion is passionate about. The theme should not be so closed that there is no place to drop the side human, Although a trend must be maintained for a particular sector of people who share similar interests and who in time feel that space brings value to the sector.

Then there must be something in all this that we like. Writing is not for everyone, not if you want to do it regularly for an audience that mostly only has an IP number, that as fast as it came through Google, it goes to another place with the same keyword under the arm.

You have to be patient to find and understand a small segment that does not go beyond 15% of the daily visits, which creates loyalty with a writer whose fingers they barely know. Anonymity can be maintained but over time the human side must be shown even if we do not share the same criteria. The reader must get to know their tastes, their complexes, their fears, their way of seeing life and then the photographs of their daily environment, work, family environment, places of travel can make sense.

Beyond it requires human warmth striving to maintain a relationship with a smaller segment that is below the 3% that comments, sends an email to the publisher, Retweets, Wiggle or share a topic that you found interesting on a social network. The remaining 7% remain faithful in anonymity, out of curiosity, respect, admiration and I feel that even out of aversion.

After three years we can learn that what we pretended to know was not enough, but that it has served as a seed to understand other things. Also, that it has been more the learning gain than what we have released as our own.

We call it "worth it"

This does not necessarily have to do with money, satisfaction is in a degree of return in relation to what is invested. If passion is invested, there should be a return of greater passion, it is clear that that is not my main focus as are blogs like Chocolate Dance, Where Angy sure recognizes the profitability behind the many affective comments of its readers that more than being cronies of a subject are friendly although they are to the other side of the continent, that are not of its geomatic race but that delight in every drop of inspiration With which each key was pressed.

You also have to understand that the time invested in a blog is worth money, which we could be using in productive work, space with the family, rest, travel, sale of services, education, etc. All this has an investment cost and therefore should have a return that replaces the wear and tear of time.

The innovation of others has benefited bloggers, some of whom are even famous, with networks that defend their rights. What once cost has been simplified with companies that have made advertising and selling links an interesting business that finally works. From this I can summarize some that I have used in Geofumadas:

• Google ads, annoying to some, unnecessary to others, but a primitive way to monetize traffic from clicks.
• The sponsored posts, some from Zync, some from Reviewme. They are not many, but also if they fit in the space, they pay bills and after the fall of last year they have recovered little by little.
• The ads requested, these are the ones that a company or another blogger requests directly, either in the Blogroll or within the post. This rents more -a lot more- But getting to it takes care that the sponsor feels that it is strategic.
• The requests for influence, these are not necessarily sponsored ads but requirements to see if it is interesting news, a topic, a product, a business and taking advantage of the amount of influence you can have, make a Tweet, wig, deliciouseo, facebookeo ...

What strange names we have come to coin. Luckily Cervantes is gone.

That rent more

The above examples are alternatives -Not the only ones- that the web has made it easy for Internet boards to search for something that rewards their passion for writing. But writing on the Internet by itself is not profitable in our Hispanic environment, not for us who are amateur writers, who dedicate ourselves to other things during the day and to write at night.

You need to have something to offer, this can be influence, knowledge, contacts, products or services.

Over time, the provision of specialized services comes by inertia and you must be prepared for it. In the case of a photography blog, there will be a demand for services for the photographer, in the case of technological products there will be a demand for their sale, the case of a geospatial technologies blog may be the development of systems or specific assistance in a draft.

Preferably, you must be ready to provide services or offer products that do not require physical presence. The Internet helps a lot in this and it should be taken advantage of. Invitations to events should not be wasted, not to go learn more but to invest in professional relationships that will bear fruit in time.

So, after a couple of years of systematic writing, the specialist consultancy will arrive and rent more -Much more-. And then it is must take time to do these things in a Sabbatical minute Without totally neglecting the blog or at least warn.

What if it's worth having a blog?

If we refer to writing with profitable discipline and satisfactions.

Yes!